BY Chick-fil-A’s anti-gay marriage stance has gotten some high-profile support by way of Mike Huckabee, Rick Santorum, Sarah Palin and other conservative lawmakers. But among their longtime customers, it’s a much different story.
Polling organization YouGov found that the Atlanta-based chain’s brand approval ratings have plummeted in the wake of Chick-fil-A President Dan Cathy’s controversial remarks earlier this month. YouGov also reports that the company’s overall consumer brand health among fast food eaters has dropped to its lowest levels since mid-August 2010 in the wake of the media firestorm.
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