Nike creates the ‘Be True’ Pride Pack to support LGBT community

Nike introduces 'Be True' campaign to support the LGBT communityBY JORDAN RUIMY

Just a month ago, shoe company giant Nike hosted the first ever LGBT sports summit. The goal of this event was to “create a team game plan for ending homophobia and transphobia in sport that takes advantage of the best thinking and strengths of each organization.” This was a landmark event for not just Nike but for sports in general, which has seen more than its fair share of discrimination towards the LGBT community and its athletes. The event was a 3 day success bringing in important discussions about the future of LGBT in sports and having numerous sports celebrities in attendance in support of the cause.

Nike is continuing its support of the LGBT community with the recently announced and praised “Be True” Campaign. The campaign was launched earlier this week in support of the community. To celebrate the leaders in the community, Nike unveiled a new line of sneakers and shirts. “BE TRUE 2012 celebrates the achievements of the New York City, San Francisco, and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee,” said the shoe company’s web site.


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