Lesbian.com, June 27, 2012
America’s favorite cookie has come out of the pantry. Kraft Foods unveiled an image of a rainbow-themed Oreo above the date “June 25” and the word “Pride” along with a the comment, “Proudly support love!” on their Facebook page Monday night immediately sparking debate.
Within approximately 24 hours of the photo’s initial appearance on Facebook, almost 200,000 people had liked the photo, 60,000 shared it and nearly 30,000 had commented on it. While a number of the posted remarks were negative, the vast majority appeared supportive of Kraft’s nod to the LGBT community.
Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, said in a statement that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk.” Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said, as it was created solely for the advertising campaign in honor of Pride month.
“We are excited to illustrate what is making history today in a fun and playful way,” she said in an email to ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”