First gender-neutral toy department opens at Harrod’s

Harrod's gender neutral toy departmentBY XIMENA RAMIREZ

When you walk into a toy store one of the first things you will notice is a sea of blue and pink separating the girl versus boy toys. On one side you will find dolls, dress-up clothes, kitchen sets, and all sorts of toys for girls that encourage them to buy into traditional gender roles of women taking care of the home and children. On the other side you will find trucks, action figures, dinosaurs, and mountains of other toys for boys that encourage them to play rough and get dirty.

Harrods, a famous London department store, has decided to do away with gender specific areas and instead group toys by theme. The first gender-neutral toy department includes an enchanted forest, miniature toy world, circus area, candy shop, and reading room. That means no more pink and blue aisles! Hooray!


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