Barney’s spring campaign features transgender models

Barney's Brothers Sisters Sons and Daughters campaignBY JAMIE FELDMAN
Huffington Post Gay Voices

Over the past few years, the modeling industry has taken some strides to redefine itself and maintain its relevancy in modern society. While there’s still a long way to go, luxury retailer Barneys New York has taken it a step further this year with its spring campaign, which features 17 transgender models.

The campaign, entitled “Brothers, Sisters, Sons and Daughters,” is meant to promote awareness of transgender issues and includes photos, videos and a short film. Women’s Wear Daily spoke with Barneys creative director Dennis Freeman recently about the decision to use transgender models in the campaign. Freeman stressed the importance of progress in the industry to include the entire LGBT community, noting that compared to the inclusion of gay, lesbian and bisexual models, “it’s striking how the transgender community has been left behind. It’s disturbing and upsetting to see that.”

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