BY KELLY MORRIS
The Seattle Lesbian
Lush has launched a new campaign in an attempt to “keep attention on [Russia’s] anti-gay propaganda law” in advance of the Sochi 2014 Olympics. “…To forbid or criminalize love… is unnatural and cruel, so I am proud that we are standing in solidarity with LGBTQ people and campaigning for equal love,” said Tamsin Omond, head of Lush campaigns.
“In its Valentine’s campaign, Lush’s stores will display signs proclaiming ‘We believe in Love.’ Staff will also encourage customers to paint pink triangles on their bodies as a symbol of support for equal love.” The Indepedent reported.
From Lush’s UK website: “We believe in love for everyone, between everyone. As part of our Sign of Love campaign, Lush are creating photo petition books which we will send to Russian embassies worldwide on the 14th February – the international day of love. Show your solidarity by uploading a photo of yourself painted with a pink triangle, using pink lipstick, then share your #SignofLove via Facebook, Twitter or Instagram.”
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