BY RON DICKER
Huffington Post Gay Voices
Cue the protests. Another mainstream company has hired an openly gay celebrity as a spokesperson.
Procter & Gamble announced Monday that comedian and actress Wanda Sykes (“The New Adventures of Old Christine”) has become its “Gain Scent Matchmaker” to promote Gain detergents. The interactive YouTube spot features Sykes helping visitors to choose their scent among such options as Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss. Sykes was already doing voiceover work for Gain.
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