Love and pride in cyberspace

Lesbian wedding on IMVU.com

Lesbian wedding on IMVU.com

BY MORGAN WELCH
dot429

The social media site and 3D virtual world IMVU is celebrating Gay Pride Month with a new feature: weddings, which included marriage equality right from the star. The company’s headquarters are in the San Francisco Bay Area, and within the game world Pride is taking center stage; the in-game store is offering limited-edition Pride gear, and an online global “block party” is happening on June 28. This year, players also had a new way to celebrate love; a month before Pride 2013, a new release gave IMVU characters the option of getting married.

As in real life, marriage does include certain benefits; profiles are linked together and a new “life status” displayed on both users’ profile cards. Additionally, unlike the now-defunct Sims Social, married characters have a shared room to decorate. Through the end of the month, IMVU’s Photo Stream, where community members can share and showcase their IMVU photos, will be featuring Pride-themed photos; players can also select a Pride-themed frame for their default pictures.

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