Lesbian rugby marketing officer has our attention

Pam KosankeBY LUCY HALLOWELL
AfterEllen

I am thrilled to see that USA Rugby is not only embracing the LGBT community by having a lesbian, Pam Kosanke, as its choice to lead up its marketing efforts but that they are also looking to reach out to the LGBT community. I’m heartened by this choice because it reflects the changing sports landscape. When the WNBA started it enjoyed a lot of support from lesbians but seemed hesitant to market to our community. That league has come around and its nice to see rugby embracing its longtime fans even as it looks to expand the sports appeal. I’m hoping the “Island of Misfit Toys” becomes USA Rugby’s official marketing slogan. I’d wear the hell out of that T-shirt.

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